Blog, News & Insights

Common ground: Six mutual traits of growing a business and growing a flower garden

Leadership

There’s a lot of common ground between growing a business and growing flowers. I have a passion for both.

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Humility, sweet humility

Presentation CoachingLeadership

Especially now, humility is something all executives need – and an extra large helping at that.

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You do NOT own your brand

Leadership

Two co-workers go to the same nice restaurant on the same evening. They order the same meal from the same waiter. All identical, except their perceptions. When asked, "How was the service?" Mary replied, "I felt like a queen. The service was exceptional. They whisked my salad plate away when I didn't even notice, and refilled my water glass all of the time. She even refolded my napkin when I got up to use the restroom!"

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Empower employee brand ambassadors

Integrated Marketing Communications

Early in my career, we used to give lip service to "internal communications." Those were the days when employees were extraordinarily loyal and would default to trusting their leadership.

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How organizations benefit from an outside facilitator

Leadership

You're stuck. You have an important problem to solve. You need consensus where there is none currently. These are all great opportunities to consider engaging an outside facilitator.

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Improving your persuasive powers

Presentation Coaching

In Daniel Pink's book, "To Sell Is Human," he explains what he calls "Non-sales selling: persuading, convincing and influencing others to give up something they've got in exchange for what we've got." The role of today's executive has shifted from order-giver to "mover." Pink explains, "Moving other people to part with resources, whether something tangible like cash or intangible like effort or attention -- so that both get what they want."

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Strengthen, soften, separate

Crisis Communications

When managing a crisis, knowing your key audiences and the best way to communicate with them is paramount. In the midst of a crisis situation, using the strengthen/soften/separate approach can make the difference in your brand’s recovery.  

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IMA to host Pickle Ball tournament on April 26 benefiting local charities

Client Announcements

IMA Financial will host its first Pickle Ball tournament to raise money for local KC charities through its foundation on April 26. The first tournament of its kind for IMA in KC, it promises to be a fun night for some great local causes, mirroring successful events in other IMA markets.

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Sheri Johnson spoke to business leaders on March 28 about the role of social media in the buyer's journey

Company Updates

Sheri Johnson, president, Morningstar Communications, spoke to the Overland Park South Rotary Club about the new buyer’s journey and the role of social media to draw buyers through the purchasing funnel.

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Eric and Shanny Morgenstern will serve as the chairs of this year's KC Superstar

Company Updates

Eric and Shanny Morgenstern will serve as the chairs of this year’s KC Superstar. Voted among the top 10 charity events in Kansas City, the event raises money for the Jewish Community Center and takes place in the fall.

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