There’s a lot of common ground between growing a business and growing flowers. I have a passion for both.
Two co-workers go to the same nice restaurant on the same evening. They order the same meal from the same waiter. All identical, except their perceptions. When asked, "How was the service?" Mary replied, "I felt like a queen. The service was exceptional. They whisked my salad plate away when I didn't even notice, and refilled my water glass all of the time. She even refolded my napkin when I got up to use the restroom!"
You're stuck. You have an important problem to solve. You need consensus where there is none currently. These are all great opportunities to consider engaging an outside facilitator.
In Daniel Pink's book, "To Sell Is Human," he explains what he calls "Non-sales selling: persuading, convincing and influencing others to give up something they've got in exchange for what we've got." The role of today's executive has shifted from order-giver to "mover." Pink explains, "Moving other people to part with resources, whether something tangible like cash or intangible like effort or attention -- so that both get what they want."
When managing a crisis, knowing your key audiences and the best way to communicate with them is paramount. In the midst of a crisis situation, using the strengthen/soften/separate approach can make the difference in your brand’s recovery.
IMA Financial will host its first Pickle Ball tournament to raise money for local KC charities through its foundation on April 26. The first tournament of its kind for IMA in KC, it promises to be a fun night for some great local causes, mirroring successful events in other IMA markets.
Sheri Johnson, president, Morningstar Communications, spoke to the Overland Park South Rotary Club about the new buyer’s journey and the role of social media to draw buyers through the purchasing funnel.
Eric and Shanny Morgenstern will serve as the chairs of this year’s KC Superstar. Voted among the top 10 charity events in Kansas City, the event raises money for the Jewish Community Center and takes place in the fall.