Eric Morgenstern

Recent Posts

Blog, News & Insights

Common ground: Six mutual traits of growing a business and growing a flower garden

Leadership

There’s a lot of common ground between growing a business and growing flowers. I have a passion for both.

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Humility, sweet humility

Presentation CoachingLeadership

Especially now, humility is something all executives need – and an extra large helping at that.

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You do NOT own your brand

Leadership

Two co-workers go to the same nice restaurant on the same evening. They order the same meal from the same waiter. All identical, except their perceptions. When asked, "How was the service?" Mary replied, "I felt like a queen. The service was exceptional. They whisked my salad plate away when I didn't even notice, and refilled my water glass all of the time. She even refolded my napkin when I got up to use the restroom!"

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Empower employee brand ambassadors

Integrated Marketing Communications

Early in my career, we used to give lip service to "internal communications." Those were the days when employees were extraordinarily loyal and would default to trusting their leadership.

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How organizations benefit from an outside facilitator

Leadership

You're stuck. You have an important problem to solve. You need consensus where there is none currently. These are all great opportunities to consider engaging an outside facilitator.

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Improving your persuasive powers

Presentation Coaching

In Daniel Pink's book, "To Sell Is Human," he explains what he calls "Non-sales selling: persuading, convincing and influencing others to give up something they've got in exchange for what we've got." The role of today's executive has shifted from order-giver to "mover." Pink explains, "Moving other people to part with resources, whether something tangible like cash or intangible like effort or attention -- so that both get what they want."

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Crises are when situations, not if

Crisis Communications

Every organization will have crises. Sometimes they're just smoldering embers, and other times they're raging infernos. They can involve immoral or illegal behavior, or relate to an event happening in the external world.

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Select the best leadership style for each situation

Leadership

One size never fits all. 

Are leaders born or made? Yes they are. Just like all skills. Some level of talent is simply baked into our DNA at birth. However, most of the skills we need to excel in today's world can be developed and honed. Particularly when it comes to selecting the correct leadership style for each particular situation. No one style fits all situations.

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The power of reflection

Leadership

The pace goes ever faster. More. Bigger. Increases. Those are the words we all hear daily.

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Think. Feel. Do. How best to develop and deliver a persuasive presentation

Presentation Coaching

"Begin with the end in mind" is one of Dr. Stephen Covey's Seven Habits of Highly Effective People. This approach applies directly to persuasive presentations.

When you are preparing to give a presentation, the key question to ask yourself is: "What do I want the audience to think, feel and do?" This powerful approach addresses the three components to effectively drive the recipients towards a "yes."

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