Laura Boyd

Recent Posts

Blog, News & Insights

Three tips to create content your customers will love

Content Creation

“Content that doesn’t connect is as worthless as a blank screen.”

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Simple steps to an engaging newsletter that your subscribers will look forward to

Content Creation

Newsletters have become a new way for brands to create brand awareness, build communities, and engage with customers and employees. With online users consuming content on-the-go, it’s no surprise that companies like the Skimm or the New York Times are thriving on this platform.

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The scoop on social publishing

Inbound Marketing

There are many benefits of utilizing social publishing as part of your inbound marketing program, including promotion of your content. According to a   blogpost by Whitehat, “sharing your content [on social media platforms] gives you an easy way to promote your latest blog, or even your new landing page, to a worldwide audience including your growing army of followers via a platform everyone is already familiar with. By using hashtags, you can also connect to thousands, if not millions, of people who you may not be currently connected to, but share an interest.”
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