When managing a crisis, knowing your key audiences and the best way to communicate with them is paramount. In the midst of a crisis situation, using the strengthen/soften/separate approach can make the difference in your brand’s recovery.
Make your brand storytelling resonate with stakeholders to engage, persuade and empower them to take action.
In virtually any B2B buyer’s journey, sometime during the consideration stage you’ll be asked to share a case study or two. Most buyers want to know how you’ve solved challenges like theirs for others. Creating compelling case studies that fit into your overall content strategy and engage your prospects requires an understanding of your buyer’s pain points and how you can apply your experiences with other clients to eliminate their pain.