Blog, News & Insights

Super Bowl LII Commercials: Our Top Picks

Company Updates

Every year, the Super Bowl brings plenty of buzz on social media. This year was no different: from the game itself, the long-awaited Justin Timberlake half-time appearance, the #SelfieKid, and the highly-anticipated commercials!

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Simple steps to an engaging newsletter that your subscribers will look forward to

Content Creation

Newsletters have become a new way for brands to create brand awareness, build communities, and engage with customers and employees. With online users consuming content on-the-go, it’s no surprise that companies like the Skimm or the New York Times are thriving on this platform.

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Think. Feel. Do. How best to develop and deliver a persuasive presentation

Presentation Coaching

"Begin with the end in mind" is one of Dr. Stephen Covey's Seven Habits of Highly Effective People. This approach applies directly to persuasive presentations.

When you are preparing to give a presentation, the key question to ask yourself is: "What do I want the audience to think, feel and do?" This powerful approach addresses the three components to effectively drive the recipients towards a "yes."

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Excellent customer service is key to long-term success

Customer Service

We all know excellent customer service when it happens to us. Great customer experiences drive future business and referrals. Lack of great customer service also has a far-reaching impact, but in a negative way. Done poorly, it costs money and customers. Failing to go above and beyond could cost you your most loyal customers and possibly your business. According to a report by NewVoiceMedia, the cost of poor customer service in the US is $41 billion per year.

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Lisa Ruben team starts 2018 with new name

Client Announcements

The Lisa Ruben Team changed its name to reflect the new leadership of the real estate group under Lisa Ruben, who is succeeding Anita Chaplick, the original founder of the team.

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TeamKC to host first annual talent leadership summit

Client Announcements

On February 2, 2018, talent acquisition leaders and HR executives from around the region will be attending TeamKC’s first annual Training Camp.

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Village Shalom honors seven centenarians during Festival of Lights celebration

Client Announcements

Village Shalom, a client of Morningstar Communications, honored their centenarian residents during their Hanukkah Festival of Lights event on December 17. For more than 10 years, Village Shalom has celebrated their centenarians and their milestones. Presented with a cake topped with 100 candles and enjoying a music performance by Shireinu, Village Shalom's residents enjoyed the celebration alongside family, friends, and staff.

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Winning business with case studies

Inbound Marketing

In virtually any B2B buyer’s journey, sometime during the consideration stage you’ll be asked to share a case study or two. Most buyers want to know how you’ve solved challenges like theirs for others. Creating compelling case studies that fit into your overall content strategy and engage your prospects requires an understanding of your buyer’s pain points and how you can apply your experiences with other clients to eliminate their pain.

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Are you ready for a crisis?

Crisis Communications

When it comes to crises, it’s not a matter of if, but when an incident will occur. Every day I see a new crisis situation appear on the 10 p.m. news. You can spend years building up your company’s brand and reputation, and then in an instant a crisis can threaten all of these efforts. It’s for that reason we all must prepare for crisis situations.

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The scoop on social publishing

Inbound Marketing

There are many benefits of utilizing social publishing as part of your inbound marketing program, including promotion of your content. According to a   blogpost by Whitehat, “sharing your content [on social media platforms] gives you an easy way to promote your latest blog, or even your new landing page, to a worldwide audience including your growing army of followers via a platform everyone is already familiar with. By using hashtags, you can also connect to thousands, if not millions, of people who you may not be currently connected to, but share an interest.”
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