Simple steps to an engaging newsletter that your subscribers will look forward to

Jan 30, 2018Laura Boyd

Content Creation

Newsletters have become a new way for brands to create brand awareness, build communities, and engage with customers and employees. With online users consuming content on-the-go, it’s no surprise that companies like the Skimm or the New York Times are thriving on this platform.

By following these pieces of advice, your company newsletter can also become a highly-anticipated newsletter that your subscribers will look forward to.

Assign the focus of your newsletter

Stick to one overarching theme for each newsletter and have a narrowed-down call-to-action. Ensure that this focus will either address the pain-points of your audience, educate them, or entertain them, while at the same time elevating your brand.

Write engaging copy

Draw your audience closer with an engaging subject line and compelling subheaders. Take advantage of the subject line to be creative and signal the type of content that they’ll find in this newsletter. Once they open it, your readers should be able to have a clear idea of the value of your content with your headers.

Use a clean design to convey your message

A clean and simple design can help your readers find the content they’re most interested in reading and enhance the overall experience for them whether they’re reading from their desktop or their phone. With tools that offer pre-built templates like MailChimp, HubSpot, or Constant Contact, it’s hard to go wrong! You can also look around on Pinterest or other popular newsletters out there for template design inspiration. Most importantly, remember to keep your design consistent.

Diversify your content to deliver high value

Once you’ve defined the focus and overarching message of your newsletter, it’s time to think about the content that you’ll include. The possibilities are endless:

  • Curated articles
  • Fun or interesting tweets, memes, infographics
  • Company news & insights
  • Useful advice from your company leaders
  • Upcoming events
  • Free white papers, ebooks, special offers

There are other factors out there that will help ensure you deliver an excellent newsletter to your subscribers, such as timing and frequency, length, the quality of your subscribers list, and more. Over time, you’ll learn how to optimize your subject lines, your content, and your copy to deliver excellent results and have a newsletter that your readers will look forward to.

If you need a hand with your digital communications efforts, contact us today.