Blog, News & Insights

Winning business with case studies

Inbound Marketing

In virtually any B2B buyer’s journey, sometime during the consideration stage you’ll be asked to share a case study or two. Most buyers want to know how you’ve solved challenges like theirs for others. Creating compelling case studies that fit into your overall content strategy and engage your prospects requires an understanding of your buyer’s pain points and how you can apply your experiences with other clients to eliminate their pain.

Read more »

The scoop on social publishing

Inbound Marketing

There are many benefits of utilizing social publishing as part of your inbound marketing program, including promotion of your content. According to a   blogpost by Whitehat, “sharing your content [on social media platforms] gives you an easy way to promote your latest blog, or even your new landing page, to a worldwide audience including your growing army of followers via a platform everyone is already familiar with. By using hashtags, you can also connect to thousands, if not millions, of people who you may not be currently connected to, but share an interest.”
Read more »
1